Cohesive Sales Funnel

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Last week we gave you some tips for setting your prices. However that does little good if you aren’t attracting and converting customers. As an online business, it is important to learn the power of the offer funnel.

You’ll find all kinds of plugins on WordPress, steps in Simplero, ect. to help you design and create your funnel. And yet still your funnel doesn’t perform as it should.

So what’s missing?

 

Cohesiveness

I know, I know. You email regularly....

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Name your Price

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As a small business owner, this might just be the most stressful decision you have to make: what do I charge?

You’ve got the competition to consider, your own skill set, what you perceive to be your skills (yes, this is different from the former for most of us), what your market will actually pay, your location, and a host of other variables. Working it out can feel like a hurdle you can’t quite get past.

 

Tools

Of course, there are multiple tools at your disposal. One...

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Social Media Marketing

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Social media is a great "free" resource for marketing! But with so many social media platforms, how do you know where to prioritize your time and resources? Posting and making your presence known on every platform can turn in to a full time job. That being said, we've comprised a few tips to help you utilize your social media to your greatest benefit.

 

Define your Audience

We've mentioned before that finding your target audience is the key to unlocking the benefits of social media...

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Accountability

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In our previous post we gave some tips to keep yourself motivated, but keeping yourself motivated is really only part of the battle. Having the energy and the mindset to get things done is only helpful if you use it. You will also need to hold yourself accountable for the goals you set.

 

Daily Check-In

Journaling is a great stress reliever and a perfect opportunity for some ‘me-time.’ You can turn this activity into a daily routine to help you hold yourself...

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Motivation

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Being motivated is the first step toward launching yourself and completing any task. Finding motivation may be easy, if you are doing something that you love, however it can be a lot harder to get started if you are not excited about or are dreading the task ahead.That being said what are you going to do to keep pushing yourself just a little more, working just a little harder, and maybe stretching your dollar or your comfort zone? We have a few tips to help you along.

 

Be Positive.

...

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Hello Holidays!

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Welcome to October! It's finally beginning to cool down and the leaves will start changing colors any day now. It must be time to start thinking about the holidays.

Promotions and holiday themed ads are a great way to connect with your audience. With everyone gearing up for the holidays, now is the perfect time to start introducing your products as great gifts. If you are starting to feel overwhelmed, don’t! This checklist will help you narrow down what needs to be done before...

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Effective Email Marketing

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Many business use e-mail as a form of marketing. Whether it’s free giveaways or simply sending information about your product, e-mail marketing can be an effective tool for building business. That being said, here are a few tips to get the most out of your e-mails and avoid getting lost in your customer’s spam folder!

 

 

Etiquette

The most important tip to remember is etiquette.

Be sure to gain permission before adding clients to your e-mail list. Adding someone to...

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Building Clientele

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If you’ve just started your business, or are looking to grow your audience in general, you know how frustrating it can be. We will focus on these three points to get you started:

  1. Define your Audience
  2. Utilize social media to find your audience
  3. Keep hot leads engaged

 

Target Audience

Poor results may be coming from the lack of a defined target audience. When representing your business you need to clarify who you are serving and what problem you can solve for them. Once you...

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Finding your Sweet Spot: Work

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Once you have figured out a good working household tasks schedule, you may find that you have more time to dedicate to your work and job related tasks.  For some people, they may need to finish household chores before they can start working. Others may like to get their job tasks completed before focusing on cleaning their home.  Whatever works best for you, the primary reason for setting a schedule it to have more focused time on a task or project as a whole, and to be less...

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Finding your Sweet Spot: Household

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Working from home definitely has it’s perks; I love being able to wake up naturally, enjoy my coffee and work on my own schedule. However being at home also has it’s obstacles. Have you ever sat down to work at your computer but find your mind wandering to the list of household chores you also need to accomplish? Maybe your kitchen is still a mess from dinner last night, maybe you need to finish laundry so your child or spouse has a certain shirt to wear or maybe your...

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