Hiring help can be scary. Especially if it’s something new or you’ve had a “flighty” assistant before, who left you feeling more stressed and confused.
When you hire the right people though, pure magic. Not only are you spending your time efficiently, things are done more professionally and consistently, which builds trust with your customers and clients faster.
But some people live and DIE by DIY. And hey, I get it. You want to save money, bootstrap and get as much done for yourself as you possibly can so that you aren’t throwing money down the ole’ drain.
I’ve fallen into this trap too! I think I can do something myself and then a month later and a few more hours than I really wanted to put into a project I have a half assed THING that I know could have been so much better had I just had someone who knows what they’re doing handle it.
Here’s how it oftentimes works:
Cindy is newish in her business, let’s say she’s a coach, and has done just about everything on her own. Her business is growing now though, and Cindy’s time is going toward more and more new clients and therefore, more administrative bullshit that she really doesn’t have time for.
She books new clients, emails paperwork and contracts, manages appointments, sets up calls, deals with payment details and answers emails.
Cindy is spending over 20 hours each week, just in admin stuff.
BUT, Cindy is stubborn and insists that “she’s just not at the level that she needs to be yet to justify hiring help.” So she keeps on going, maxed out in her client load but not really making the money she knows she could.
Beatrice has the same client load as Cindy but Beatrice is thinking ahead and hires a VA for 15 hours weekly (because VA’s are super efficient with this stuff so they’re likely going to take less time than you do!) to help her with all of the things that Cindy is DIYing.
Now Beatrice isn’t bogged down with the same administrative bullshit that Cindy is so she’s not only enjoying her business more, doing THE THING THAT SHE ROCKS AT, but she’s also able to take on MORE clients as a result of having an additional 20 hours free per week! Woohoo Beatrice!
I know what you’re thinking… “well that’d be nice but I really can’t afford it”. OR CAN YOU? Let’s do the math here (feel free to insert your own rates and hours):
DIY admin takes 20 hours so Cindy is easily at 40 hrs with no time to take on more clients unless she wants to work more than 40 hours
Beatrice’s assistant does all of the admin so she now has 20 hours of client time free to book as many as 20 more clients if she chooses ($4000 more weekly)
Cindy’s income stays at $4000/ week gross
Beatrice’s income goes up to $8000/ week so she hires her assistant to take on the extra admin (15 more hours)
Cindy’s working 40 hours/ week DIYing everything in her business and stressing her out and feeling like she has NO TIME.
She’s also not super efficient at managing systems so there are a few more mistakes than she’d really like in her business too because she’s spread so thin.
Beatrice’s working 40 hours/week, only handling the things she rocks at.
She pays her assistant $30/ hour for 30 hours weekly or $900/ week (as a 1099 contractor so she doesn’t have to cover insurance and other stuff)
So $8000 income-$900 assistant= $7100/ week gross for Beatrice
End result= both ladies are working 40 hours/ week but Beatrice is bringing home $3100 more each week than Cindy because she recognizes her strengths and delegates tasks to free up her time.
Moral of the story is, you get to decide what to hire out, how much time or money you want to spend doing ALL OF THE THINGS yourself or upgrading to hiring help.
What takes the bulk of your time that you can’t stand doing or don’t do well?
Social Media Audit + Strategy
Management of social media accounts, posting blogs, articles, photos, quotes etc.(Content to be provided by the client)
Designing custom social media graphics, inspiration memes, blog posts and other content
Includes proofreading, posting and scheduling your blog posts in addition to SEO assistance (Content to be provided by the client)
Updating other content and graphics to your website
Making sure plugins, theme and Wordpress versions stay up to date
Designing PDFs/Ebooks/PPTs and landing pages for courses, lead magnets and membership sites (Content to be provided by the client)
Landing Page and Box Creation
Setting up and managing an email marketing CRM like Mailchimp, Convertkit, ActiveCampaign etc. for automating and scheduling newsletters
Building sequences and segmenting lists
Program improvement and recommendations
Adding, reviewing and editing content
Video and or audio editing
Payment management and collections
Managing forums and/or course related Facebook groups
End user/back end support
Returning emails and phone calls
Curating content for funnels, blogs, social media, website, lead magnets, Facebook Ads etc.
Strategic advice to grow business
Program launches from start to finish
Creating actionable outlines
Timelines and team management
Set up, manage, update and share
Back end support
Editing of video/audio files
Facebook Ad Objective & Strategy
Setting up Campaign & Ads in the Power Editor
Identifying the right target audience/clientele
Designing ad creative, copy and landing pages
Regular monitoring and tweaking to improve Ad performance
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Redesigning/Revamping current website including theme changes, content import and web page reorganization
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